Share it in a short form using the 6 principles (SUCCESS).Simple ideas stick, complicated ones don’t. The authors highlight the principles are not a mathematical formula that will guarantee your ideas will stick, but they are proven methods that will increase the likelihood: #1: Simple So he often ends up glossing over core information, or indulging in too many details. The person sharing the idea knows all the nuances the receiver has no idea about. The Heath brothers introduce the “curse of knowledge” as the great enemy for your ideas to stick. Stick means understood, remembered and with the capacity of making an impact. Don’t tell and pitch, hold attention with mystery and show with storiesĪbout The Authors: Chip and Dan Heath are two brothers, both academic authors and researchers.Avoid raw statistics but humanize in a way people can relate with.Take the core of your idea and communicate unexpectedly, concretely, credibly and emotionally.
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May 2023
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